Performance Meta Ads & CAPI Tracking
Drive high-converting customer acquisition on Facebook and Instagram with full-funnel creative testing and 100% deduplicated Meta Conversions API (CAPI) tracking.
Core Engineering Deliverables
Bespoke deliverables crafted for maximum enterprise impact, sub-second latency, and verified ROI.
Meta Conversions API (CAPI) Server-Side Tracking
First-party server tracking via Cloud Run/GTM Server to bypass iOS 14.5+ ad blockers and signal degradation.
Full-Funnel Campaign Architecture (TOF / MOF / BOF)
High-margin cold acquisition funnels, video retargeting, and dynamic catalog ads (DPA) tailored to purchase intent.
High-ROAS Lookalike & Predictive Audience Clusters
Custom LTV lookalikes, customer CRM sync, and high-affinity interest stack targeting for sustained scale.
UGC & High-Velocity Motion Creative Testing
Rapid iteration of video hooks, benefit overlays, testimonial carousels, and stat cards to beat ad fatigue.
100% Event Deduplication & Pixel Health Calibration
Event Match Quality (EMQ) score optimization achieving 8.5+ ratings on all standard purchase and lead events.
Automated Budget Optimization & Dayparting Rules
Advantage+ budget scaling with rule-based bidding to maximize blended ROAS during peak buyer hours.
Execution Process Timeline
From initial diagnostic audit to enterprise deployment and automated telemetry scaling.
Tracking Audit & CAPI Architecture
Deploy server-side CAPI containers, configure event parameters (fbp, fbc, user data), and verify deduplication.
Creative Strategy & Hook Development
Crafting high-converting UGC angles, motion graphics, carousel copy, and frictionless landing pages.
Full-Funnel Launch & Audience Testing
Launching TOF broad/lookalike campaigns, MOF social proof sequences, and BOF cart abandonment ads.
ROAS Scaling & Algorithmic Optimization
Daily bid optimization, creative fatigue cycling, and scaling high-performing ad sets into Advantage+ campaigns.
Tech & Infrastructure Ecosystem
Frequently Asked Questions
Transparent insights and technical answers for your enterprise roadmap.
Engineered & Supervised by Yasar Intakhab Khan
Direct strategic advisory for Performance Meta Ads & CAPI Tracking. Eliminate middlemen, agency bloat, and broken technical promises.